Remember Google Glass? It’s been almost a decade now because fractions like smart glasses were launched as a prototype in 2013. Kotan for the glass at that time promised. Time Magazine named it “the best discovery of this year,” and it was worn by celebrities, including Kelly Osbourne, Prince Charles, and even Homer Simpson. That’s when, but now? The hype seems to fail as fast as it starts. What is the reason for Google Glass it failed?
Google Glass was a flop because it wasn’t ready for consumers
Speculation was Rife in 2015 when Google announced that it pulled the plug on its “Explorer Program” (which involves providing free glass prototypes to beta testing “explorer”). Many Google employees agree to a glass decline can be associated with the fact that this device is only launched too early. “The team in Google X knows the product is not even close to the time ready for Prime Time,” Google’s former employee told the New York Times.
Google Glass was neither fashionable nor seamless
Apart from the best Google marketing efforts, which even includes direct demonstrations that display skydivers, biker action, and wall scalers, and promotional assignments in New York Fashion Week, Glass cannot call consumer interests.
“It’s just not cool”, according to Harvard Business Review, which suggests that Google has tried to “buy cool” through product placement in fashion magazines, on the runway, and through influencers than to produce it organically. In fact, Forbes accused a glass “literally [making people] look like cyborg.”
It was also not integrated into the life adopted early because Google’s marketing suggested it would happen. At the TED event, Google Co-Founder Sergey Brin said that the glass was motivated by the desire to “make something freed your hands, eyes, and your ears.” He added his vision when he started Google was “which in the end you don’t need to have a search request at all. You will only have information that comes to you as you need.”
While the glass prototype is not advanced enough to fulfill Brin’s vision, the community also pushes back to products that appear to be full of privacy issues. A bar in Seattle forbade Google Glass, said that they violated their policies not to allow customers to film and take photos without approval.
Google argues Glass wasn’t a total flop
Regardless of what it looks like a clear failure, Brin said that during the service life “we have learned an extraordinary amount.” It is used by Tony Fadell, Google Glass Project Lead, which added that “early glass efforts have violated the land and enabling us to learn what is important for consumers and companies,” according to the New York Times.
Speaking with NYT, Designer Diane Von Furstenberg, who collaborated on the prototype design, added that he did not regret because “Google Glass did not lack revolutionary. This is the first time people talk about technology that can be used. Technology moves on faster and faster, and Google Glass will always be part of history. “
The technology that can be used is everywhere today, as predicted by Von Furstenberg – although not in the form of smart glasses. However, the glass doesn’t really die. He lives together as Glass Enterprise technology, which focuses on direct work and safer and easier front lines by offering training and instructions on work, along with real-time collaboration.
It might seem like a consolidated gift, but even the initial version of the glass shows industry promises, according to Mark Frydenberg, a senior lecturer at the University of Bentley. Some surgeons use it to record surgery, consult with medical information, and contact other medical experts. Encourage to see that the years of development and feedback users have produced better iterations, more practical than original devices – because not how innovation increases the world, after all?